The Beer People Festival, Thailand's largest craft beer and home brew event, stood as a testament to the synergy between its core partners—Beer People, ChangChui Creative Park, and STUDIO11206. Spearheaded by the concept of "Beer People Country," brought to life by STUDIO11206, the festival showcased over 500 local brands of craft beer and spirits.

One of the notable features of the festival was the "Beer People Citizen," a web-based personality test designed to personalize the festival experience. The approach also provided attendees with a personalized event passport, directing them to activities and booths that aligned with their preferences and offering incentives tailored to their unique profile.

The festival also offered various workshops, talks, and a market dedicated to local craft beer and spirits. These interactive sessions provided invaluable insights into the art of brewing, sustainability practices within the industry, and the cultural significance of local spirits, fostering a more knowledgeable and responsible drinking culture. Meanwhile, the market offered a unique opportunity for attendees to explore and purchase from a wide array of local and international craft brands, turning the festival into a vibrant hub of exchange and discovery.

The Beer People Festival 2024 stood out as a landmark event in Thailand's alcohol scene, pioneering support for home brewers and local distilleries, promoting fair market practices, and confronting the dominance of large brands with creative ideas and approaches